Our client envisioned a next-gen banking solution designed to empower women. Partnering with OrangeMantra, they aimed to create a mobile app from scratch with a stunning UI and advanced digital finance features. Additionally, the app sought to educate women on financial literacy and expenditure management.
The result was a robust mobile application packed with features like a mobile wallet, P2P transactions, UPI payments, stock investments, loan management, and credit/debit card activation. On the technology front, the app leveraged APIs like Cashfree and SmallCase to ensure secure and seamless operations.
BFSI
Mobile App Development
Conducted market surveys, interviews, and client sessions to understand the financial needs and preferences of women users.
Created interactive prototypes to gather user feedback and iteratively refine the app’s design and user experience.
Followed an agile development approach with regular feedback sessions to incorporate user suggestions and ensure continuous improvement.
Designing a personalized marketing strategy to create awareness among women users and conducted a phased deployment to maximize impact.
Our client in the finance industry noticed that their female customers hesitated to make online transactions and had little knowledge on finances. To solve this issue, they wanted to create a secure mobile application that helped women in making budgets and investments.
Addressing a wide range of financial needs, including budgeting, saving, and investing, within a single app required in-depth analysis and seamless integration.
Building trust in financial services while ensuring the app’s security against online threats was crucial for user adoption.
The project exceeded expectations, marking a successful entry for the client into the digital banking and fintech space. The app is available on both Google Play Store and Apple App Store.
The app contributed to rapid growth in financial literacy among women users, empowering them to make informed decisions about their finances.
Women reported enhanced budgeting skills, increased savings, and access to diverse investment opportunities, leading to better financial well-being.
The app’s community forum became a hub for women to connect, share advice, and support each other in their financial journeys.
